Does collaboration sound like too much hard work? The examples of collaboration which get most attention are the big, the bold, the game changing.
Which can be a bit off-putting. If I collaborate, will I be expected to do something as hard and all-consuming?
Actually, most collaborative work is much more modest. And even the big and bold began as something doable.
So what kind of work might collaborators do together?
So it's here! A mere nine months after first being contacted by Nick Bellorini of DōSustainability, my e-book on collaboration is out!
Over the next few weeks, I'll be blogging on some of the things that really struck me about writing it and that I'm still chewing over. In the meantime, I just wanted to let you know that it's out there, and you, dear reader, can get it with 15% off if you use the code PWP15 when you order it. See more here.
It's an e-book - and here's something cool for the dematerialisation and sharing economy geeks: you can rent it for 48 hours, just like a film! Since it's supposed to be a 90 minute read, that should work just fine.
And I couldn't have done it without the wonderful colleagues, clients, peers, critics, fellow explorers and tea-makers who helped out.
Andrew Acland, Cath Beaver, Craig Bennett, Fiona Bowles, Cath Brooks, Signe Bruun Jensen, Ken Caplan, Niamh Carey, Lindsey Colbourne, Stephanie Draper, Lindsay Evans, James Farrell, Chris Grieve, Michael Guthrie, Charlotte Millar, Paula Orr, Helena Poldervaart, Chris Pomfret, Jonathon Porritt, Keith Richards, Clare Twigger-Ross, Neil Verlander, Lynn Wetenhall; others at the Environment Agency; people who have been involved in the piloting of the Catchment Based Approach in England in particular in the Lower Lee, Tidal Thames and Brent; and others who joined in with an InterAct Networks peer learning day on collaboration.
Here's a nice exercise you can try, to help people base their thinking about organisational change on real evidence. Running workshop sessions on organisational change is a core part of my contribution to the various programmes run by the Cambridge Programme for Sustainability Leadership. This week, a group of people from one multi-national organisation met in Cambridge to further their own learning on sustainability and organisational responses to it. My brief was to introduce them to a little theory on organisational change, and help them apply it to their own situation.
Theory is all very well - I love a good model or framework. But sometimes people struggle to make the links to their experience, or they use descriptive models as if they were instructions.
This exercise gave them time to consider their direct experience of organisational change before the theory was introduced, so that they had rich evidence to draw on when engaging critically with the theory.
At tables, I asked them to identify a change that has happened in their organisation, of the same scale and significance as they think is needed in relation to sustainable development. All of the tables looked at some variation of the organisation's response to dramatically changing market conditions (engaging with a different customer base, redundancies).
I then asked the groups to discuss how this change really happened (not how the organisation's change policy manual said it should have happened). I offered four sets of questions:
Discussions at tables went on for about 20 minutes, and then we debriefed in plenary.
I invited people to share surprises. Some of the surprises included the most senior person in the room realising that decisions made in leadership team meetings were seen as significant and directly influenced the way people did things - before the exercise, he had assumed that people didn't take much notice.
I also invited people to identify the things that confirmed that 'they really mean it', which seems to me to be a key tipping point in change for sustainability. Some of the evidence that people used to assess whether 'they really mean it' was interesting: the legal department drafting a new type of standard contract to reflect a new type of customer base; different kinds of people being invited to client engagement events. These 'artifacts' seemed significant and were ways in which the change became formalised and echoed in multiple places.
When I then introduced Schein's three levels of culture - still one of my favourite bits of organisational theory - the group could really see how this related to change.
Let me know how you get on, if you try this.
We’re in a hole and we’re not making headway on the huge challenges that face us as a species and as a society. Our so-called leaders shy away from action which isn’t incremental and easy. We’re caught in a web of interlocking dependencies shoring up the status quo. And meanwhile environmental limits are being breached every way we turn. Why doesn’t somebody DO SOMETHING?
But hang on, what if we are the people we’ve been waiting for?
We, too, can be tempered radicals, positive deviants or social intrapreneurs – different labels for essentially the same ambiguous role: change makers on the inside of our organisation or community, wherever this may be.
This antidote to ‘great man’ leadership is explored in two books: The Positive Deviant (Parkin) helps you prepare and plan, Leadership for Sustainability (Marshall et al) is an edited collection of tales from fellow travellers, shared with a degree of honesty and openness which is unexpected outside the safety of a coaching conversation.
Both books rightly assert that leadership can come from anywhere. The leader may be the boss, but leadership is something any of us can practice. And that’s lucky, because we need whole systems to change, not just individual organisations. And systems don’t have a boss. Leadership is necessarily distributed throughout the system, even if some people have more power than others.
Parkin’s positive deviant is someone who does the right thing
“despite being surrounded by the wrong institutions, the wrong processes and stubbornly uncooperative people”.
They work to change the rules of the game. Rather than waiting for stepping stones to appear they chuck in rocks, building a path for others as they go.
Effective leadership comes from surprising places within hierarchical structures, and can arise in situations where there isn’t any formal organisation at all. This makes the positive deviant quite close to the tempered radical, yet Meyerson's work is a surprising omission from Parkin's index and bibliography.
Marshall et al see leadership
“as much [in] the vigilante consumer demanding to know where products have come from as [in] the chief executive promoting environmentally aware corporate practices.”
So none of us is off the hook.
If we are all in a position to show leadership, which qualities do we need to hone, to help us be really good at it?
Parkin is clear that we need to be ethical and effective.
Ethical
As Cooper points out in one of the chapters of Leadership for Sustainability, the scale of the transformation implied by how bad things are now means that doing things right is not enough: we need to do the right things.
It is not enough to show leadership merely in the service of your own organisation or community. With sustainability leadership the canvas is all humanity and the whole planet (All Life On Earth including Us, as Parkin puts it). Regular readers of this blog, and participants on the Post-graduate Certificate in Sustainable Business will know that this is one of the distinctions I make between 'any old organisational change' and 'organisational change for sustainable development'. See the slide 22 in the slide show here for more on this and other tensions for sustainability change makers.
To do this, the Positive Deviant has a ‘good enough’ understanding of a range of core sustainability information and concepts, and Parkin summarises a familiar set of priority subjects. Less familiar are the snippets of sustainability literacy from classical antiquity which liven things up a bit: Cleopatra’s use of orange peel as a contraceptive and Plato’s observations of local climatic changes caused by overenthusiastic logging.
If you already know this big picture sustainability stuff, you may feel you can safely skip Parkin’s first, third and fourth section. Not so fast. I read these on the day DCLG published its risible presumption in favour of sustainable development. DCLG’s failure to mention environmental limits and the equating of sustainable development with sustainable building is a caution: perhaps people who might be expected to have a good understanding of sustainability should read this section, whether they think they need it or not!
Effective
We need to understand the kinds of problems we’re facing. Parkin offers use Grint’s useful sense-making triad to understand different kinds of problems which need different approaches:
The problems of unsustainability are very largely wicked (e.g. breaking environmental limits), and some are critical (e.g. extreme weather events).
Complex, uncertain and intractable situations require experimentation and agility, according to Marshall et al. Parkin echoes this:
“By definition, we’ve not done sustainable development before ... so we are all learning as we go.”
Marshall et al go further:
“we doubt if change for sustainability can often be brought about by directed, intentional action, deliberately followed through.”
Superficial change may result, but not systemic transformation. So leadership demands that we embrace uncertainty and release control. This is pretty much what I'm trying to articulate here, so you'd expect me to agree. I do.
Parkin is dismissive of understandings of leadership in the context of chaos or distributed systems. She may be right that it is a perverse choice to lead in this way if you are within an organisation which functions well in a predictable external context. But as we have seen, leadership is most urgently required in situations which are much less simple than this, where there isn’t an obvious person with a mandate to be 'the leader'. Dispersed leadership is a more accurate description of reality and a more practical theory in these situations. There are some well-thought of organisational consultants and theorists worth reading on this. For example Chris Rodgers and Richard Seel have both influenced my thinking. AMED's Organisations&People journal regularly carries great articles if you want to explore this side of things.
From the installation of secret water-saving hippos in Cabinet Office (Goulden in Leadership for Sustainability) to John Bird setting up the Big Issue or Wangari Maathai founding of the "deliciously subversive" Green Belt Movement (some of Parkin’s choices as Positive Deviant role models), the reader can’t help but be personally challenged: how do I compare, in my leadership? Am I ethical? Am I effective?
How can we make ourselves more effective as leaders, where-ever we find ourselves? How can we help others to show leadership?
These questions bring us to the educational and personal development aspect of these books.
Education and training
Leadership for Sustainability is a collection of personal stories gleaned from people who have been through the MSc in Responsibility and Business Practice at the University of Bath’s School of Management (succeeded by Ashridge Business School’s MSc in Sustainability and Responsibility and the MA in Leadership for Sustainability at Lancaster University School of Management). Parkin designed Forum for the Future’s Masters in Leadership for Sustainable Development. So you can expect that both books have something to say about how we educate our future leaders.
Parkin dissects the ways business schools have betrayed their students and the organisations they go on to lead. Unquestioningly sticking to a narrow focus of value, not understanding the finite nature of the world we live in, and avoiding a critique of the purpose of business and economy, by and large they continue to produce future leaders with little or no appreciation of the crash they are contributing to.
Marshall and her colleagues have shown leadership in this field, using a Trojan horse approach by setting up their MSc in the heart of a traditional business school, and seeding other courses. Positive deviance in practice!
Personal development
Formal training aside, we can all improve our sustainability leadership skills.
Parkin argues that as well as having a ‘good enough’ level of sustainability literacy, Positive Deviants need to practice four habits of thought. These are:
Action research
Of those four habits of thought, reflection is the one closest to the heart of Marshall’s Leadership for Sustainability approach.
Marshall, Coleman and Reason are committed to an action research approach, seeing it as
“an orientation towards research and practice in which engagement, curiosity and questioning are brought to bear on significant issues in the service of a better world.”
In her chapter, Downey reminds us of the ‘simple instruction at the heart’ of action research
“take action about something you care about, and learn from it.”
Marshall et al tell us that action research was central to the structure and tutoring on their MSc. I have to confess to being unclear about the distinctions between action inquiry, action research and action learning. Answers in the comments section, please!
Marshall et al’s action learning chapters are useful to anyone involved in helping develop others as managers, coaches, consultants, teachers, trainers and so on – required reading, in fact, for those wrong-headed business schools which Parkin criticises so vehemently.
The power of the action research approach shines through in the collection of twenty-nine stories, which made this book – despite the somewhat heavy going of the theoretical chapters – the most compelling sustainability book I’ve read in a long time. People have taken action about things they care about, and they have learnt from it.
Their stories demonstrate that we encourage people to show leadership in part by allowing them to be humble and to experiment, not by pretending that only the perfect can show leadership. The stories do not trumpet an approach or sell us a technique. They are travellers’ tales for people who’ll see themselves in the narrative, and be inspired and comforted by it.
Does this kind of leader sound like you yet? It could be – anyone can show leadership. But perhaps you’re sceptical or looking for a reason why it can’t be you? It sounds like a lot of hard work and there’s no guarantee of success.
Marshall and her colleagues on the MSc course have evidently created a safe space for people to reflect about their doubts and uncertainties as well as their hopes and insights. Chapters including this kind of personal testimony from people like Gater, Bent and Karp are intriguing, dramatic and engaging.
Karp’s story about food procurement shows difference between action learning approach and leader as hero – she’s as open about the set-backs as the successes.
I instantly recognised Bent’s description of holding professional optimism with personal pessimism, and many people I know have had that same conversation: wondering where their bolt-hole will be, to escape the impacts of runaway climate change.
Gater’s story in a brilliantly honest account of his work within a mainstream financial institution, moving a certain distance and then coming up against a seemingly insurmountable systemic challenge. In a model of authentic story-telling, he describes tensions I have heard so many organisational change agents express. He talks about visiting his colleagues ‘in their world’ and inviting them to visit him in his. At the end of his story, the two worlds remain unreconciled,
“but it was okay – I had done what I could do as well as I believe I could have done it, and that had to be enough.”
Both books start from the premise that we can’t wait for others to show leadership – we need to show leadership from where we are.
But we know that’s hard: Downey reminds us that
“…those who protect the status quo get rewarded for the inaction that slows down change, while disturbers-of-the-peace who send warning signals are disparaged, demoted or dismissed.”
But for her that’s not an excuse to hang back:
“we are not too small, and there is no small act. Either way we shape what happens.”
Transparency alert: Penny Walker is an Associate of Forum for Future, of which Sara Parkin is a Founder Director. Penny has also been a visiting speaker on the MSc in Responsibility and Business Practice run by Judi Marshall, Gill Coleman and Peter Reason, as well as being a tutor on what might be seen as a competitor course, the Postgraduate Certificate in Sustainable Business run by the Cambridge Programme for Sustainability Leadership in conjunction with Forum for the Future.
A shorter version of this review was first published in Defra's SDScene, here.
This blog entry is written for a very specific reason: I've just advised a group of people to look at my blog for initial sources on multi-stakeholder collaboration... but reviewing the blog I realise that it'll be quite hard to find the things I mean, and some of them I haven't even written about yet! So, especially for them - and for you, dear other readers - here's a quick brain dump of key sources and ideas which I think form a good set of starting points, mostly from my own experience. Which means that if you have other great resources to tell people about, please do post them in the comments box.
There are some really interesting examples from the UK of the Environment Agency spending quite a lot of time and resources thoughtfully engaging in conversations with communities and other stakeholders when considering flood defences and coastal erosion risk. For example, Shaldon and Medmerry [transparency alert - I worked on the Medmerry project] where engagement with stakeholders was carefully planned so that people could influence the decisions which the project team was making as the plans developed. Both schemes are ongoing. See for example this report from the UK's Sustainable Development Commission which includes Shaldon as an example, and this short case study from the Environment Agency on Shaldon. A search using 'environment agency', shaldon, stakeholder and 'liaison group' will bring up other interesting views on the engagement approach and its success.There's a bit more about the EA's ground-breaking work in this area in this article on DAD/EDD.
Another place-specific collaborative approach is described in this article "Human Systems Intervention And The Natural Step" by Jenny Sardone & Magdalena Szpala, first published in AMED's Organisations and People journal. I believe that it's not available electronically, but I'm trying to chase down an e-version so I can link to it.
Much better known are the FSC and the MSC - now well-established multi-stakeholder organisations which tried to 'get the whole system in the room' to work out credible consensus-based criteria for what might be considered sustainable management of forest and marine resources. They have had varying degrees of success over the years in getting buy-in from all the different interests (environmental, social, economic). I wrote about the MSC a few years ago, an article called plenty more fish in the sea. Current examples include WWF-UK's Tasting the Future, Forum for the Future's work on tourism, and CPSL's work on both climate and insurance. Some of these have crystalised into organisations, others are more fluid than that: fellow travellers collaborating with intention.
Fascinating to ponder on what the circumstances are which bring about authentic whole-system engagement, and what you have to do to get the right people in the room in the first place, and then to keep up the momentum. The best resource I know of at the moment on this is Peggy Holman's Engaging Emergence. But I'm sure there are lots of others: please help me collect them by posting your favourites in the comments box.
Favourite techniques which can help include World Cafe, Open Space Technology and Future Search. I've blogged about the first big Tasting the Future meeting here, which combined a number of techniques.
Since its demise, it's really hard to find the engagement resources on the SDC's website. So here are some direct links to some of them:
This has been a very rapid post, and most of the examples and ideas are those which I'm personally familiar with. There must be lots of others, including some great compilation resources. Please use the comments space to link to your favourites and to critique what I've posted here.
There's a typical pattern for sustainability change agents: enthusiastic spotting of an opportunity to change (a solution) followed by a flurry of activity and then the obstables begin to show themselves. Then it can go two ways:
reflecting on the 'stuckness', exploring it and finding a way beyond it,
giving up.
Actually, you need to see the obstacles clearly to be able to deal with them, but that doesn't stop people feeling downhearted if they'd set out imagining no obstacles at all!
I find it reassuring when a bit of theory (or framework, model, checklist) explains that the low points are predictable, expected and indeed part of the journey.
And theories can also help us make sense of a complex reality, find the patterns in chaos, see "what's really going on here" and understand our unconscious assumptions. If we bring them to conscious attention, we can make choices about doing things differently. Our assumptions might be about organisations (what they are, how they work, what's amenable to change), or people (how to interact respectfully whilst intending things to change) or sustainability (what might the journey look like, how you know you're going in the right direction).
And like the man said, there's nothing so practical as a good theory. (The man in question being Kurt Lewin, social psychologist, of the unfreeze-change-refreeze model.)
So I've assembled some bits of theory which I find particularly useful and popped them in a slide show here:
Organisational change theory 2011 generic
View more presentations from PennyWalker
There should be some notes pages with more explanation and references, but I haven't managed to get Slide Share to show these yet. So here's a pdf with the notes. This is a presentation I give at the fabulous Postgraduate Certificate in Sustainable Business course, developed and run by CPSL and Forum for the Future.
So theories are all very well, but what might it mean for your situation? I love to help people work out what their next steps might be, and a good way of doing this has proved to be the one-day Change Management for Sustainable Development workshop I developed and run with the IEMA.
We've got one in London on May 25th. So why not come along and we can help each other use some practical theories to make more progress? You can book here.
Every day in every way I'm getting better and better. But how would we know? My latest 'engaging people' column looks at different ways of assessing sustainability leaders: our strengths and our areas to build on. First published in 'the environmentalist' , IEMA's magazine.
You may also be interested in this survey, which explores your experiences of being a "sustainable development change agent" trying to transform an organisation. The survey is part of my research for a forthcoming chapter in a book on organisational change and sustainability, due to be published by Greenleaf in 2011.
NB the survey is now closed.
Some interesting thoughts on leadership, from Future Savvy and The Futures Company. What are the essential and evolving aspects of leadership, in our changing world?
I'm not a great one for 'top' lists. ('To do' lists are an entirely different matter.) Perhap it's a girl/boy thing: my life partner loves nothing better than to update his bird list, flick through the cricket statistician's bible Wisden, or relive his youth by combing down indexes of obscure Clash gigs.
As for me, when my kids ask me what my top three favourite songs are, I'm really stumped. I don't think I'd even be able to narrow it down to the eight specified by Desert Island Discs.
So I wasn't that interested when the Cambridge Programme for Sustainability Leadership and Greenleaf published The Top 50 Sustainability Books. In fact, it wasn't until I actually had a copy to take home from a workshop that I realised its great value.
Because of course it's so much more than a list. Each book in the top fifty is summarised, and its ideas put into a wider context. The author(s) are profiled, there are some choice extracts and reflections from the authors about the impact of the book.
Well-known classics like Silent Spring and Small is Beautiful sit next to more recent and more obscure : Heat, and The Chaos Point.
Wayne Visser and Oliver van Heel have done a great job, creating a pass notes summary and bluffers guide to some absolute classics. The book helps the busy reader understand key ideas in the sustainability field, reminds them about what they've already read - sometimes years ago - and introduces them to some new thought leaders.
So I'm happy to discover that my initial reaction was wrong.
Off to begin my list of books I should have paid attention to first time around...
Wayne has been blogging about an updated list, noticing trends towards more practical titles and an increase from a low base of women authors. See here.
