Observing culture

I had some tantalising opportunities to discretely observe organisational culture in action earlier this week, when I was an in-patient for 36 hours.

Artefacts

My bed had a good view of some double doors, leading to another ward. There was quite a lot of equipment in front of the doors. There was also a woven red cloth barrier (not just flimsy police tape) across the space reading "do not enter except in an emergency ". I could see a matching barrier on the far side of the doors.

Schein's "artefact" exhibit one. (For more on Schein, see: http://www.penny-walker.co.uk/…/a-z-of-csr-change-management)

What about the "observable behaviour"?

Staff regularly ducked under both sets of tape to use the doors. According to their uniforms (and lack of them), this was staff of a range of specialisms and levels. I didn't observe any staff doing so in pairs or groups. One looked slightly shamefaced when they caught my eye. No obvious emergencies were underway.

I observed about a dozen staff ducked under the barrier, at least two making the return journey as well, in the 36 hours I was there: some of the time I was asleep, or away from the ward for tests.

Espoused values

The clear "espoused value" was to not use the doors, with exceptions for emergencies.

Lots of staff were prepared to openly (although perhaps not in sight of other staff) disregard the combination of message and barrier. The barrier had not, however, been removed.

Basic underlying assumptions

I didn't get a chance to ask anyone about what was going on, but I have a few ideas. I'd be interested in your ideas and interpretations!

But as Schein himself was eager to stress, the observer is not the best person to interpret the meaning of the artefacts: people from inside the culture are best placed to do so.

How we do things round here

Organisational culture. Where to begin? Like behaviour change and values, it's one of those phenomena of human experience that promises to unlock sustainability if you can only work out how to harness it, but tantalises by just not being reducible to simple rules or mechanistic predictions.

The canny editorial team over at The Environmentalist invited me to write a two-part feature to introduce IEMA members to this scotch mist, and I love a challenge like that.  Even though I know the result will be partial and full of holes, I'd love to help people begin to navigate this treacherous territory with a few useful landmarks.

So I had a go, and part one is available here and part two here.

Essential sources

The research and planning process for the article was fun too, once I'd decided to focus right down on something manageable. (After all, this was for a 1,400 word feature, not a thesis.)

I chose to re-read Edgar Schein's classic Organizational Culture and Leadership. The resulting mind map of notes is two A4 sheets of close tiny handwriting. I also finally got round to properly reading William Bridges' Character of Organisations, which I was introduced to by Lindsey Colbourne (I still have your copy Lindsey!) when she was helping Sciencewise think about designing approaches to public dialogue which match the organisational cultures found in Whitehall Departments and government agencies.  Her insightful background research report on the "Departmental Dialogue Index" is here and the summary paper containing the diagnostic tool is here.

Schein's book is wonderful for its stories. I enjoyed being alongside him as a reader, as he gradually realises how little he understands the organisations he is exploring. He opens himself up to not knowing, thereby allowing himself to hear the new (more accurate) interpretations of the behaviours and artefacts.  There's something of the anthropologist about him, understanding organisations by being present in them as a participant observer.

Bridges' approach starts from a framework more commonly used to understand the individual - the MBTI's contrasting pairs of judging / perceiving; sensing / intuition; extraversion / introversion; thinking / feeling.  He takes this and looks at how it might manifest in organisations.

This is arguably a less intellectually rigorous approach than Schein's. I definitely find myself drawn to the open-endedness and ambiguity of the anthropologist. But there is also something attractively pragmatic in Bridges' work. And the book contains a questionnaire that readers can use to assess an organisation - good for people (and organisations) which like applied theory.

Sharing TUI Travel's journey

Many thanks to Rosie Bristow and Sarah Holloway who took the time to talk to me about how understanding organisational culture within TUI Travel helped them to tailor their sustainability work to be more effective.  As well as reading about this in my article, you can see the enthusiastic buy-in they've generated here.

Reflecting on a change that happened

Here's a nice exercise you can try, to help people base their thinking about organisational change on real evidence. Running workshop sessions on organisational change is a core part of my contribution to the various programmes run by the Cambridge Programme for Sustainability Leadership.  This week, a group of people from one multi-national organisation met in Cambridge to further their own learning on sustainability and organisational responses to it.  My brief was to introduce them to a little theory on organisational change, and help them apply it to their own situation.

Theory is all very well - I love a good model or framework.  But sometimes people struggle to make the links to their experience, or they use descriptive models as if they were instructions.

This exercise gave them time to consider their direct experience of organisational change before the theory was introduced, so that they had rich evidence to draw on when engaging critically with the theory.

Step one - a change that happened

At tables, I asked them to identify a change that has happened in their organisation, of the same scale and significance as they think is needed in relation to sustainable development.  All of the tables looked at some variation of the organisation's response to dramatically changing market conditions (engaging with a different customer base, redundancies).

Step Two - four sets of questions

I then asked the groups to discuss how this change really happened (not how the organisation's change policy manual said it should have happened).  I offered four sets of questions:

• First inklings e.g. How did you know the change was coming? How did it begin? What happened before that? What happened after that? What changed first?

•  People e.g. Who were the main characters who helped the change to happen? Who tried to stop it happening? Who was enthusiastic? Who was cynical? Who was worried?

•  Momentum and confirmation e.g. What happened that provided confirmation that this change really is going to happen, that it’s not just talk? How was momentum maintained? What happened to win over the people who were unhappy?

• Completion and continuation e.g. Is the change complete, or are things still changing?  How will (did) you know the change is complete?

Step Three - debrief

Discussions at tables went on for about 20 minutes, and then we debriefed in plenary.

I invited people to share surprises.  Some of the surprises included the most senior person in the room realising that decisions made in leadership team meetings were seen as significant and directly influenced the way people did things - before the exercise, he had assumed that people didn't take much notice.

I also invited people to identify the things that confirmed that 'they really mean it', which seems to me to be a key tipping point in change for sustainability.  Some of the evidence that people used to assess whether 'they really mean it' was interesting: the legal department drafting a new type of standard contract to reflect a new type of customer base; different kinds of people being invited to client engagement events.  These 'artifacts' seemed significant and were ways in which the change became formalised and echoed in multiple places.

After the evidence, the theory

When I then introduced Schein's three levels of culture - still one of my favourite bits of organisational theory - the group could really see how this related to change.

Let me know how you get on, if you try this.

The Accompanist

Much food for thought at the joint AMED / IAF Europe 'building bridges' facilitation day last week. I find myself day dreaming and speculating about a particular kind of helping role: the accompanist.

Vicky Cosstick mentioned this in passing, when setting up her session on the glimpses of the future of facilitation.  Early in her career, Vicky played this role as part of her training.   The role apparently has its origins in spiritual practice, although I'd not come across the term used in this way before.

What does an accompanist do?

The role involves minimal intervention.  You attend the work of the group and listen.  You write up to a maximum of one page of observations.  You pose two or three open questions as part of that.  The group can choose to do something with these, or not.

It reminded me of the practice that Edgar Schein describes in Organisational Culture and Leadership, where he too spends much of his time observing.

What a wonderful way to work with a client / self.

What's the minimum we can do, to help?