Making the path by walking
There’s no blueprint for bringing about sustainable development. As a species, we’ve never made the transformation from globalised unsustainability to a sustainable society—so we don’t, yet, know how we’ll do it.
We have to experiment. We have to take a leap of faith. We have to do something. And all the time, we have to be wonderfully and patiently alert to the impact our experiments are having. We have to just sit there.
How shall we do both?
From the blog
For Diageo, the drinks company, agricultural suppliers typically represent more than 90% of its water footprint, so of course it’s vital that the company’s water strategy looks beyond its own four walls to consider sustainable water management and risks in the supply chain.
By contrast, what matters most for Unilever in tackling its global water footprint is reducing consumers’ water use when they are doing laundry…