What you need from your facilitator, when you're collaborating

Researching Working Collaboratively, I heard a lot about the importance of a skillful facilitator.  And you can see why.  Collaboration happens when different people or organisations want to achieve something - and they need common ground about what it is they want to achieve.  They might both want the same thing or they may want complementary things. Since finding common ground is not easy, it's good to know facilitators can help.

Common ground, common process

But it's not just common ground on the goals that need to be achieved, it's common ground on the process too.  It's essential to be able to find ways to work together (not just things to work together on).

Process can be invisible - you're so used to the way your own organisation does things, that you may not see that these processes are choices. And it's possible to choose to do things in other ways.

This can be as simple as using descriptive agendas (which set out clearly what the task is for each item e.g. 'create a range of options', 'discuss and better understand the options', 'identify the group's top three options', 'agree which option to recommend', 'agree which option to take forward') rather than the more usual summary version (Item 1: options).

Or it might be agreeing to set up special simultaneous consultation and decision mechanisms within each of the collaborating organisations rather than each one going at its own usual, different, pace.

To be able to make these choices, process needs to be brought to conscious awareness and explicitly discussed.  This will be a key part of any facilitator's role.

Disagreement without conflict

Collaboration is about agreement, of course.  But if the organisations have identical aims and ways of meeting them, then they might as well merge rather than collaborate!  In collaboration, you must also expect disagreement and difference.

Sometimes people may be so keen to find the common ground, that discussing the areas of disagreement and difference becomes taboo.  Much more healthy is being able to discuss and acknowledge difference in an open and confident way.  A facilitator who is used to saying: "I notice that there is a difference of view here.  Let's understand it better!" in a perky and comfortable way can help collaborators be at ease with disagreement.

Building trust

Your facilitator will also need to help you be open about the constraints and pressures which are limiting your ability to broaden the common ground about desired outcomes or process.  Perhaps a public body cannot commit funds more than one year ahead.  Perhaps a community or campaign group needs to maintain its ability to be publicly critical of organisations it is collaborating with. A business may need to be able to show a return on investment to shareholders. In most cases, the people 'in the room' will need to take some provisional decisions back to their organisation for ratification.

Just like the areas of disagreement, these constraints can be hard to talk about.  Some clients I work with express embarrassment bordering almost on shame when they explain to potential collaborators the internal paperwork they 'must' use on certain types of collaborative project.

Much better to be open about these constraints so that everyone understands them.  That's when creative solutions or happy compromises arise.

A neutral facilitator?

Do you need your facilitator to be independent, or do they need to have a stake in the success of the collaboration?  This is the 'honest broker / organic leader' conundrum explored here.

I have seen real confusion of process expertise and commitment to the content, when collaborative groupings have been looking for facilitation help.  For example, the UK's Defra policy framework on the catchment based approach to improving water quality seems to assume that organisations will offer to 'host' collaborations with minimal additional resources.  If you don't have a compelling outcome that you want to achieve around water, why would you put yourself forward to do this work?  And if you do, you will find it hard (though not impossible) to play agenda-neutral process facilitator role. There is a resource providing process advice to these hosts (Guide to Collaborative Catchment Management), but I am not sure that any of them have access to professional facilitation.

This is despite the findings of the evaluation, which say that facilitation expertise is a 'crucial competency':

"Going forward, pilot hosts indicate that funding, or in-kind contribution, for the catchment co-ordinator and independent facilitation roles is essential."   (p8)

And Defra's own policy framework makes clear that involving facilitators is crucial to success:

"Utilising expert facilitation to help Partnerships address a range of issues for collaborative working including stakeholder identification and analysis, planning meetings, decision-making and engaging with members of the public [is a key way of working]."

There seems to be some understanding of the agenda-neutral facilitation role, but a lack of real answers to how it will be resourced.

I will be fascinated to see how this plays out in practice - do comment if you have experience of this in action.

Summer round up

Sorry I haven't been over at this blog properly for a while: I've been busy blogging elsewhere to tell people about Working Collaboratively. Here's a round-up of the other places where I've been writing.

Blogtastic

Guardian Sustainable Business  Collaborating can be frustrating but it isn't about sublimating your organisation's goals – it's about discovering common ground...

Business Green It's time for business to gang up on the barriers to change.  Businesses need to collaborate with NGOs, communities and the public sector to make serious change happen...   (To read this one, you will need to be a Business Green subscriber or register for a free trial.)

Forum for the Future / Green Futures Blog  Shipping leaders look for common ground. Change in the shipping system will depend on time, trust and an independent third party...

Defra's SD Scene Newsletter  Who might collaborate with you? The book contains frameworks, tools and interviews with people who have collaborated to achieve sustainable development outcomes, including from one of Defra’s recent Catchment Based Approach pilots to improve river health and water quality.

CSR Wire Finding the Dots: Why Collaborate When We Have Nothing In Common?  When the problem is intractable, systemic and locked-in, it’s the very people you think you are in competition with who you need to listen to with the closest attention and the most open mind. 

I've enjoyed the challenge of finding new angles on the same basic messages.  I hope you enjoy reading them.

Amazonian

Mixed feelings on seeing that the book is now available on Amazon, too.  You can get it as an ebook or paperback.  I'm not sure how good Amazon's record is in collaborating for sustainable development goals... But at least there's a review function so people could share their thoughts on this paradox through that forum.

Leadership teams for collaboration

"Who will make sure it doesn't fall over?"

This was a question posed by someone in a workshop I facilitated, which brought together stakeholders (potential collaborators) who shared an interest in a water catchment.

It was a good question. In a collaboration, where equality between organisations is a value - and the pragmatic as well as philosophical truth is that everyone is only involved because they choose to be - what constitutes leadership? How do you avoid no-one taking responsibility because everyone is sharing responsibility?

If the collaboration stops moving forwards, like a bicycle it will be in danger of falling over.  Who will step forward to right it again, give it a push and help it regain momentum?

Luxurious reading time

I've been doing some reading, in preparating for writing a slim volume on collaboration for the lovely people over at DōSustainability. (Update: published July 2013.) It's been rather lovely to browse the internet, following my nose from reference to reference.  I found some great academic papers, including "Collaborative Governance in Theory and Practice" by Chris Ansell and Alison Gash.  This paper is based on a review of 137 case studies, and draws out what the authors call 'critical variables' which influence the success of attempts at collaborative governance.

It's worth just pausing to notice that this paper focuses on 'collaborative governance', which you could characterise as when stakeholders come together to make decisions about what some other organisation is going to do (e.g. agree a management plan for a nature reserve ), to contrast it with other kinds of collaboration where the stakeholders who choose to collaborate are making decisions about what they themselves will do, to further the common or complementary aims of the collaboration (e.g. the emerging work of Tasting the Future).

Leadership as a critical variable

Ansell and Gash identify leadership as one of these critical variables.  They say:

"Although 'unassisted' negotiations are sometimes possible, the literature overwhelmingly finds that facilitative leadership is important for bringing stakeholders together and getting them to engage each other in a collaborative spirit."

What kind of person can provide this facilitative leadership?  Do they have to be disinterested, in the manner of an agenda-neutral facilitator?  Or do they have to be a figure with credibility and power within the system, to provide a sense of agency to the collaboration?

Interestingly, Ansell and Gash think both are needed, depending on whether power is distributed relatively equally or relatively unequally among the potential collaborators.  It's worth quoting at some length here:

"Where conflict is high and trust is low, but power distribution is relatively equal and stakeholders have an incentive to participate, then collaborative governance can successfully proceed by relying on the services of an honest broker that the respective stakeholders accept and trust."

This honest broker will pay attention to process and remain 'above the fray' - a facilitator or mediator.

"Where power distribution is more asymmetric or incentives to participate are weak or asymmetric, then collaborative governance is more likely to succeed if there is a strong "organic" leader who commands the respect and trust of the various stakeholders at the outset of the process."

An organic leader emerges from among the stakeholders, and my reading of the paper suggests that their strength may come from the power and credibility of their organisation as well as personal qualities like technical knowledge, charisma and so on.

While you can buy in a neutral facilitator (if you have the resource to do so), you cannot invent a trusted, powerful 'organic' leader if they are not already in the system. Ansell and Gash note "an implication of this contingency is that the possibility for effective collaboration may be seriously constrained by a lack of leadership."

Policy framework for collaboration

I'm also interested in this right now, because of my involvement in the piloting of the Catchment Based Approach.  I have been supporting people both as a facilitator (honest broker) and by building the capacity of staff at the Environment Agency to work collaboratively and 'host' or 'lead' collaborative work in some of the pilot catchments.  The former role has been mainly with Dialogue by Design, and latter with InterAct Networks.

One of the things that has been explored in these pilots, is what the differences are when the collaboration is hosted by the Environment Agency, and when it is hosted by another organisation, as in for example Your Tidal Thames or the Brent Catchment Partnership.

There was a well-attended conference on February 14th, where preliminary results were shared and Defra officials talked about what may happen next. The policy framework which Defra is due to set out in the Spring of 2013 will have important implications for where the facilitative leadership comes from.

One of the phrases used in Defra's presentation was 'independent host' and another was 'facilitator'.  It's not yet clear what Defra might mean by these two phrases.  I immediately wondered: independent of what, or of whom?  Might this point towards the more agenda-neutral facilitator, the honest broker?  If so, how will this be resourced?

I am thoughtful about whether these catchments might have the characteristics where the Ansell and Gash's honest broker will succeed, or whether they have characteristics which indicate an organic leader is needed.  Perhaps both would be useful, working together in a leadership team.

Those designing the policy framework could do worse than read this paper.

Behave!

Changing behaviour, encouraging and enabling pro-environmental behaviours in particular, is endlessly fascinating.  There are lots of theories of behaviour change, and lots of practitioners getting out there and trying to make it happen.  And some of them even succeed from time to time!  This article - Behave - which I wrote in 2007 - covers some approaches.  There are also other models, like the six sources of influence which I came across recently. Start your exploration of that model with this great video!

The UK Government's Defra (Department of Food and Rural Affairs) has its own behaviour change models, which I wrote about here in the context of audience segmentation.  NESTA also produced a great report on the use of established social marketing techniques to sell 'low carbon' living.  My September 08 column in the environmentalist covered that.

Which approaches to behaviour change do you see being used by environmental organisations?  And which are used by multi-national FMCG organisations? (That's Fast Moving Consumer Goods to you and me.)  Clue: the behaviour FMCGs want to influence is purchasing behaviour.