Archive for May, 2010

If you’re trying to get fashion-crazy teens and young people interested in climate change, it makes sense to start where they are.  And that’s what Global Cool have done, in their Eighteen Degrees of Inspiration campaign.

But isn’t it superficial, missing the point, and above all not going to get the scale of change we need at a systemic level?

Well, according to Chris Rose’s VBCOP theory, starting where people are and eliciting changed behaviour for non-’green’ reasons is the most effective way to build up political space for systemic change.

Want to know more?

I’ve written about this in the environmentalist, and you can read that article here.

Growing Communities is an inspiring social enterprise which grows and trades organic, seasonal fruit and veg in Hackney, North London.  Transparency alert: I’m the chair of the Board.

It has three core activities:

• growing food, mostly salads, in its urban market gardens.  The salad bags and other produce are sold through its own outlets, which are…
• …a weekly organic ‘veg box’ scheme, with food going to around 3,000 people…
• …and the UK’s first weekly organic Farmers’ Market.

The organisation was first set up by a small group of friends and neighbours paying in advance for produce to be produced on a single farm: a classic community supported agriculture scheme.  Later, grant funding from sources like the National Lottery, the Esme Fairburn Foundation and the Bridge House Estates Trust provided the capital for starting up new initiatives.  Hats off to all of them!

Trading fruit and veg through the box scheme, and an entrepreneurial can-do attitude meant that Growing Communities could, after a short time, move to being self-funding.  This freedom enables it to be nimble and to change rapidly as it learns about how to make this alternative local food system work.  Its work has always coupled a radical and strategic vision, with a deeply practical approach.  Standing on its own two feet financially is a value as well as a tactic. It demonstrates to customers, members, suppliers and the wider world, that an alternative food system can work even in the current context.

It also makes growth possible – bootstrapping rather than dependent on grant funding and subsidies.

Good growth

But what does growth mean for an alternative enterprise like Growing Communities?

Its principles and structure (its box-scheme customers are voting members who attend AGMs in surprisingly large numbers and elect the Board a.k.a. ‘Management Committee’) mean that it is community-led.  So a growth model which involves moving into a new area and opening up a mirror image of the Hackney original isn’t good enough.  What about simply opening more outlets in Hackney, and growing the local customer base?  Yes, Growing Communities has done some of that, and intends to do more, with its satellite pick-up points for the weekly veg bags.  The things limiting the growth of the Farmers’ Market include limitations on the space where it is held, limits on the amount of produce small farmers and growers can grow, and a dearth of small producers who fit the exacting criteria: e.g. local, organic, and producers / growers who sell their own produce, not someone else’s.

Growing Communities wants to keep the community-led, local value while providing a stable and reliable market for sustainably-produced food which will enable more growers to build strong (albeit small) businesses.

The growth model also needs to be very lean – Growing Communities can’t provide capital funding or flashy materials, and it can’t expect fat franchise fees from the new organisations – which, like Growing Communities, will be social enterprises or some other form of not-for-profit structure.  And because every community is different, an emergent learning approach makes sense.

Mentoring and action learning model

So it’s adopted a growth strategy which involves closely supporting other organisations which want to set up their own version of the Growing Communities model. The first few ‘start ups’ will be intensively supported with workshops, training, resources (things like copies of the ordering system, model contracts) and hands-on problem solving.  As the ‘start ups’ get going, their learning and experience will be captured in a series of on-line briefings, which will then be available to the next tranche of start-ups.  There will also be on-line discussions, so everyone can learn from each other.

This programme is being funded partly from the organisation’s own resources, and partly by UnLtd, the social entrepreneur’s organisation, which has provided some funding already. As it progresses, the idea is that successful start-ups will also help to fund the programme of live support and detailed guidance materials, and deliver parts of it.

Interested?

If you’re interested in setting up a transformational pioneering food organisation, then check out the start up website here.

If you’re interested in what it means for a sustainable organisation to grow, without being beholden to short-termist shareholders, being in debt to a bank or being dependent on grant funding, then keep an eye on Growing Communities.

At the start of a six-month course, which mixes face-to-face workshops with remote group work, we wanted to get people networking and breaking ice fast – within and between their ‘project groups’.

I’d come across On Q before, because the AMED Council has been using it to get to know each other better in on-line conversations.  I ordered a set.  It comes in a reused video box, very neat!

Going through the cards, I looked out for ones which would be suitable for an international audience, were revealing without being threatening, and would make sense for a group of people who hadn’t met before.  Nearly every card contained a question which met my criteria.

I used the On Q questions to produce larger (A5) cards for the participants, each with a different question taken directly or slightly adapted from an On Q question.  Each card also had instructions:

• During the break, your task is to find three members of your project group (this can include your tutor) and ask them your question.  Listen to the answer.
• For a bonus task, find three people who aren’t in your group, and ask them your question, and listen to their answer.
• Enjoy!

There was no debrief or feedback – the experience of asking the question and hearing people’s answers was enough.

I wasn’t sure if people would react positively to having their networking structured in this way.  I needn’t have worried – the buzz in the room was immediate and people carried on asking their questions in other situations during the 24 hour workshop.

Favourites of mine included:

• What did you used to be afraid of, that you’re not afraid of any more?  (Me: the dark)
• What do other people say about you, that you don’t agree with? (Me: that I’m scarey)
• What flock, herd or group of animals would you join? (Me: a wolf pack.  Perhaps that’s what people see as scarey!)

Thoroughly recommended!

This post is about coaching, the power of unexpected questions and the alchemy of metaphor.

I have just completed the first two days of a Diploma in Intermediate Executive Coaching, run by AOEC.  I’ve learnt loads, including realising once more the power of metaphor.  The striking thing I’d like to share is an insight I had about a project I discussed, as part of a practice session run by one of my fellow trainees.  Hats off to Simon!

The problem

The project had been bugging me.  It’s enormous and complex, and I’m a relatively small cog in a very large consultant / client team. Things have been rushed and not all the plates have been spinning smoothly. It had been on my mind the previous evening, and I knew I was angry about how out of control it was feeling.

I came to the coaching session with a metaphor already in my mind, that the project was like a semi-wild cat, which was currently spitting and using its claws.  I wanted to speak calmly to it until it was pliable and tame enough to coax back into its box.

My focus was on the cat: wild and capable of causing a lot of pain, in its anarchic panic.  It was afraid and it could smell my fear.

I saw my own role as needing to move from being angry with it or afraid of it, to being the calm person who could ‘cat whisper’ it back to being tame, for just long enough to get it where I wanted it.

And anyway, this was only training: I felt I probably wouldn’t get much out of the twenty minute session and I – wrongly – thought I knew already what my learning would be.

Surprising question

The training partner who was coaching me in this practice surprised me.  He didn’t ask about the cat, he asked about the box.

That was definitely left-field for me.  I hadn’t paid much attention to the box until he asked, and it stopped me in my tracks.  I described the box that I was picturing: small, carboard with a hinged lid and a padlock.

As I got a clearer picture in my mind of this box, I had a revelation.   I was trying to play a terrible trick on the cat.  I wasn’t serving the cat, I was only trying to deal with my feelings.  And what a disrespectful attitude I had towards it.  I was looking at it all wrong.  This project is hard because it is ambitious and complicated and taking place in difficult circumstances.  If it wasn’t hard, it wouldn’t be worth working on.

I care about it, and I am proud of its ambition and the attempts the team is making to keep things going and to realise that ambition.

I shouldn’t be trying to turn it into a pussycat.

Pride of a lion

Without really understanding how, my attitude to the project was transformed – and it has stayed transformed (at least so far).

This project is a lion, and I am proud to be walking alongside it in the open air, head up and back straight, not flinching when the slings and arrows of outrageous fortune assail us.

The take-away

So the original metaphor was powerful in enabling me to raise this subject matter in the session, but it was the unexpected question from the coach inviting me to explore an aspect of it which I had overlooked, which really transformed my perspective. I had gone into the session with the explicit aim of ‘sounding off’, and I emerged from it with renewed pride and purpose.

Was the shut down of air travel a right pain for you and your organisation?

Now that the ash has settled, there’s a great opportunity for you to use the recent disruption to discuss sustainable development with your colleagues. [And as if to prove the point that it's a good idea to be prepared, it's back - as of 08.52 @BST 4th May 2010.]

Whichever way you look at it, a low-carbon economy (whether forced on us by peak oil or chosen as a planned way of mitigating climate change) will mean a drastic reduction in cheap air travel.  Your colleagues may feel this is too far off, or too fanciful, to plan for.  But the shut down actually happened.  So it’s a great way in to discussions you might not have been able to have before April 2010.

Here are 11 questions to structure a discussion about your organisation’s dependence on air transport – and how you can reduce it over the long term.

1. What was disrupted?
2. What was enhanced?
3. What did we do differently, that worked really well?
4. What did we do differently, that was a right pain?
5. What contingencies did we have in place, or put in place, in case the shut-down had lasted for twice as long?
6. Or ten times as long?
7. What would we have done if we’d had a week’s notice?
8. What would we have done if we’d had a month’s notice?
9. What would we have done if we’d had five year’s notice?
10. What will we keep doing differently anyway, because it worked better?
11. What will we build into our medium and long term planning, to help us be ahead of the game when air travel again becomes more expensive and less available?