Archive for November, 2008

Changing behaviour, encouraging and enabling pro-environmental behaviours in particular, is endlessly fascinating.  There are lots of theories of behaviour change, and lots of practitioners getting out there and trying to make it happen.  And some of them even succeed from time to time!  This article – Behave – which I wrote in 2007 – covers some approaches.  There are also other models, like the six sources of influence which I came across recently.

Start your exploration of that model with this great video!

The UK Government’s Defra (Department of Food and Rural Affairs) has its own behaviour change models, which I wrote about here in the context of audience segmentation.  NESTA also produced a great report on the use of established social marketing techniques to sell ‘low carbon’ living.  My September 08 column in the environmentalist covered that.

Which approaches to behaviour change do you see being used by environmental organisations?  And which are used by multi-national FMCG organisations? (That’s Fast Moving Consumer Goods to you and me.)  Clue: the behaviour FMCGs want to influence is purchasing behaviour.

I love it when I can cross-fertilise.  When I can bring a gem of insightful knowledge from my work on organisational change, learning and development and pass it on to my passionate, committed and somewhat geeky colleagues in the world of environmental management, policy and general eco-knowledge.

This article about OD – organisational development – explores how some different practitioners have drawn on ideas about change to help them push the environmental boundaries.